Sans Normal Ogwi 14 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, punchy, pragmatic, impact, clarity, modernity, approachability, geometric, rounded, compact joins, large counters, clean.
A heavy, geometric sans with broad proportions and clean, low-contrast strokes. Curves are built from near-circular bowls and smooth, even arcs, while terminals are mostly straight and decisively cut. Counters stay fairly open for the weight, and round letters (C, O, Q) read as sturdy and stable rather than delicate. The overall rhythm is consistent and blocky, with a strong vertical stance and minimal stroke modulation.
Best suited to attention-grabbing display work such as headlines, posters, and brand marks where a bold, clean voice is needed. It also fits signage and packaging that benefits from wide, sturdy letterforms and clear geometric structure.
The tone is direct and contemporary, with a friendly, approachable softness coming from the rounded geometry. Its weight and width give it an assertive, headline-forward presence that feels confident and uncomplicated.
The design appears aimed at a no-nonsense geometric sans for impactful communication, balancing robust weight with rounded forms to remain readable and approachable. It prioritizes consistent construction and a strong silhouette for prominent use.
In text, the dark color and broad set create a strong typographic footprint with tight, efficient shapes. Uppercase forms appear especially solid and uniform, while lowercase maintains simple, modern constructions that prioritize clarity over personality.