Sans Normal Efraz 7 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, packaging, ui accents, posters, modern, clean, lively, airy, refined, emphasis, readability, modernity, editorial tone, slanted, humanist, calligraphic, open, crisp.
A slanted, lightly built sans with smooth, rounded construction and subtle stroke modulation. Curves are clean and continuous, with tapered terminals and a generally brush-like finish that keeps counters open and forms legible. Proportions feel balanced with a moderate x-height and generous inner space; round letters (C, O, Q) read broadly while diagonals and joins stay crisp. The overall rhythm is even, with a slightly organic baseline flow typical of an italic style.
Well suited to editorial typography, brand systems, and packaging that need a clean voice with built-in emphasis. It can serve as an italic companion in UI or product typography, and it scales nicely for headlines and pull quotes where the slant can carry hierarchy without extra styling.
The tone is contemporary and approachable, combining clarity with a gentle sense of motion. Its italic angle adds energy and forward momentum without becoming decorative, making it feel polished and editorial rather than casual or playful.
Likely designed to provide a refined italic sans option that feels contemporary and fluent, delivering emphasis and motion while preserving clear letterforms and comfortable spacing for reading.
Uppercase shapes maintain a restrained, geometric feel, while the lowercase introduces more humanist nuance in bowls and shoulders. Numerals follow the same slanted logic and remain open and readable at text sizes, with a consistent, understated elegance across the set.