Sans Other Apju 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Aspira' by Durotype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids branding, social ads, playful, quirky, friendly, chunky, hand-cut, attention-grabbing, playfulness, informality, distinctiveness, wedge cuts, rounded corners, asymmetric, poster-like, cartoony.
A heavy, chunky sans with rounded outer shapes and frequent wedge-like cut-ins that create a subtly irregular silhouette. Strokes are broadly uniform, with small angular notches and tapered joins giving letters a hand-cut, almost stamp-like construction rather than a purely geometric build. Counters are compact and often slightly off-center, contributing to an uneven rhythm and lively texture across words. Terminals tend to be blunt and softly squared, while diagonals and joints (notably in K, V, W, X, and Y) show crisp, simplified angles that keep the overall color dense and consistent.
Best suited to display typography where personality is the goal: posters, headlines, event graphics, packaging, and short marketing copy. It also fits playful branding contexts such as children’s products, casual food and beverage labels, or social media graphics that benefit from a bold, friendly voice.
The overall tone is upbeat and mischievous, with a casual, cartoon-leaning presence that feels welcoming rather than strict or corporate. Its deliberate wonkiness and chunky mass suggest humor and immediacy—more “fun headline” than “neutral system.”
The design appears intended to deliver a high-impact sans with an intentionally imperfect, hand-shaped feel—combining solid, readable forms with quirky cut details to add character and movement in large-scale text.
The font maintains strong ink coverage and clear silhouettes at display sizes, but the intentionally uneven detailing (notches, slight asymmetries, compact counters) becomes a defining texture in longer lines. Numerals follow the same blocky, cut-in approach, matching the letters for cohesive poster use.