Sans Normal Ormab 4 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Bronkoh' by Brink, and 'EquipCondensed' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, friendly, modern, clean, punchy, impact, clarity, modernity, approachability, simplicity, geometric, rounded, compact, blocky, high-impact.
A heavy, geometric sans with smooth, rounded curves and largely uniform stroke weight. Counters are generous but not airy, and joins stay clean, producing a compact, blocky rhythm that holds together well at large sizes. Terminals are mostly straight and blunt, while round letters (C, G, O, Q) lean on near-circular construction; the Q uses a short, simple tail. The lowercase is straightforward and sturdy, with a single-storey a and g, tall ascenders, and a distinctly descendered q; figures are similarly bold and stable with broad bowls and simple, open shapes.
Best suited to headlines, posters, packaging, and bold branding where strong silhouettes and clean geometry are desirable. It can also work for signage or short UI labels when legibility is prioritized through size and spacing rather than delicate detail.
The overall tone is confident and no-nonsense, with a friendly, contemporary softness coming from its rounded geometry. Its weight and compact spacing give it a loud, poster-like presence without feeling aggressive or edgy.
Likely intended as a high-impact, contemporary workhorse sans that delivers clear, solid letterforms with a rounded geometric feel. The goal appears to be dependable readability in display settings while maintaining a modern, approachable voice.
The design reads most distinctive in its circular letters and broad-shouldered forms, which create a consistent, even texture across lines of text. The heavy weight slightly tightens interior spaces in smaller details, so it benefits from adequate size or a touch more tracking when set in longer strings.