Sans Normal Liref 5 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Hamburg Serial' by SoftMaker, 'TS Hamburg' by TypeShop Collection, and 'Grold' and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, bold, modern, sporty, assertive, friendly, impact, motion, modernity, clarity, geometric, rounded, compact, slanted, high impact.
A heavy, slanted sans with largely geometric construction and rounded curves. Strokes are thick and even, with smooth terminals and compact inner counters that emphasize mass and solidity. Proportions feel slightly condensed in the round letters, while the overall rhythm remains steady and consistent across caps, lowercase, and numerals. The lowercase shows simple, sturdy forms with a single-storey “a” and “g”, and the numerals are broad, punchy, and designed for strong presence at display sizes.
Best suited to headlines, posters, brand marks, and short promotional copy where strong weight and slant can carry the message. It can work well for sports and active-lifestyle branding, packaging callouts, and punchy UI highlights, especially when set with comfortable tracking and ample size.
The tone is confident and energetic, mixing a clean contemporary feel with a forward-leaning, dynamic stance. Its rounded geometry keeps it approachable, while the dense black shapes give it a forceful, attention-grabbing voice suited to bold statements.
The design appears intended to deliver maximum visual impact with a clean, geometric sans voice, using a consistent slant to suggest speed and momentum. It prioritizes bold, modern legibility and a friendly roundness over delicate detail.
The slant is pronounced and consistent, creating a strong sense of motion. Counters in letters like B, P, R, and 8 are relatively tight, which boosts impact but can reduce clarity if pushed too small or tightly tracked.