Sans Normal Lukuv 17 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Prenton RP' by BluHead Studio, 'Elisar DT' and 'Elisar DT Infant' by DTP Types, 'Telder HT Pro' by Huerta Tipográfica, 'Mundo Sans' by Monotype, 'Tabac Sans' by Suitcase Type Foundry, and 'Multi' by Type-Ø-Tones (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, playful, punchy, retro, impact, momentum, approachability, headline emphasis, oblique, rounded, soft corners, compact spacing, chunky.
A heavy, oblique sans with rounded, inflated strokes and smooth joins that keep counters open despite the mass. The letterforms lean forward with a consistent slant and a broadly expanded silhouette, giving capitals a sturdy, poster-like presence. Curves are generously modeled (notably in C, G, O, S), while diagonals and terminals feel cut with simple, blunt endings rather than sharp points. Lowercase forms are large and prominent, with single-storey shapes and a friendly, simplified construction that reads cleanly at display sizes.
Best suited to big, attention-grabbing settings such as headlines, posters, and bold brand marks where its slant and mass can drive momentum. It can also work well for sports-themed identities, packaging, and promotional graphics that benefit from a compact, high-impact typographic texture.
The overall tone is energetic and upbeat, with a forward-leaning, action-oriented feel. Its rounded bulk and soft detailing add approachability, keeping the voice fun rather than aggressive. The result suggests a contemporary sporty attitude with a hint of throwback headline styling.
The design appears intended to deliver maximum emphasis with a friendly, rounded voice, combining a strong forward slant with simplified, robust shapes for confident display typography. Its construction prioritizes quick recognition and a solid typographic “block” on the page.
Spacing appears fairly tight in running text, creating dense, impactful lines that work best when you want solid color on the page. Numerals share the same rounded, weighty construction, maintaining a unified rhythm alongside uppercase and lowercase.