Sans Normal Pubem 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Sero' by FontFont, 'Whitney' by Hoefler & Co., 'Aneba Neue' by Machalski, 'Cachet' by Monotype, 'Akwe Pro' by ROHH, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, friendly, chunky, casual, retro, impact, approachability, cheerful tone, retro flavor, rounded, soft corners, bulbous, bouncy, compact.
A heavy, rounded sans with softly squared terminals and generous curves that keep counters open despite the weight. Letterforms lean on simple, geometric construction with subtly flattened bowls and a compact, blocky silhouette, giving the alphabet a stable, chunky rhythm. Joins are smooth and low-friction, and the overall texture reads as a dense, even color with minimal stroke modulation. Numerals and capitals match the same stout proportions, while lowercase forms keep a clear, straightforward structure rather than calligraphic detailing.
Best suited to short, high-impact settings such as headlines, posters, product packaging, logos, and signage where a friendly, bold presence is desirable. It can also work for kids-focused or casual lifestyle branding, especially at medium-to-large sizes where the rounded details and open counters stay clear.
The tone is warm and approachable, with a bouncy, upbeat personality that feels informal and slightly retro. Its rounded massing suggests friendliness and humor, making it feel more conversational than corporate.
The design appears intended to deliver maximum visual punch with an approachable, rounded voice—combining sturdy, geometric forms with softened edges to feel energetic and inviting rather than aggressive.
Round letters like O, C, and G show slightly squared curvature and softened corners, which helps the design feel sturdy rather than purely circular. The design’s weight and compact shapes make it attention-grabbing, but also visually dense in long lines.