Sans Normal Pubiw 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Sana Sans' by Latinotype, 'Famiar' by Mans Greback, 'Akagi' and 'Akagi Pro' by Positype, 'Core Sans AR' by S-Core, and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, branding, friendly, playful, chunky, approachable, retro, attention, friendliness, impact, simplicity, rounded, soft corners, bulky, compact, bouncy.
A heavy, rounded sans with soft, blunted terminals and broadly curved bowls. Stroke weight is consistent throughout, with minimal modulation and generous rounding at corners, giving forms a cushiony, compact feel. Counters are relatively small for the weight, and joins are smooth and simplified, producing sturdy silhouettes that read as solid blocks at larger sizes. Spacing appears even and stable, while overall proportions lean slightly squat and wide in rounded letters, reinforcing a dense, confident texture.
This font is well suited to headlines, posters, packaging, and brand marks where a bold, approachable voice is needed. It performs best at medium to large sizes in short bursts of text, such as titles, callouts, labels, and social graphics, where its dense weight and rounded shapes can remain clear and characterful.
The design feels warm and informal, combining a robust presence with gentle, friendly curves. Its softened geometry and chunky rhythm suggest a playful, nostalgic tone that’s more inviting than technical.
The likely intention is to provide a highly legible, attention-grabbing rounded sans that feels friendly and contemporary while nodding to retro display proportions. Its simplified, heavy construction prioritizes strong silhouettes and an easygoing tone for branding and promotional typography.
The lowercase shows single-storey structures where applicable and maintains the same rounded, simplified construction as the caps, keeping the overall voice consistent. Numerals match the letterforms with similarly heavy, rounded shapes, supporting cohesive headline and display setting.