Sans Normal Pemey 5 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Glembo' by Differentialtype, 'Nusara' by Locomotype, 'Mantey' by Salamahtype, 'Mister London' by Sarid Ezra, 'Mundial Narrow' by TipoType, and 'TT Hoves Pro' and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, playful, chunky, retro, approachable, high impact, approachability, branding, display readability, rounded, soft, bubbly, compact, sturdy.
A heavy, rounded sans with soft corners, broad curves, and a compact, blocky silhouette. Strokes are uniformly thick with minimal modulation, producing dense counters and sturdy letterforms that stay legible at large sizes. The design favors simple geometry and generous rounding rather than sharp terminals; joins and curves are smoothed, and bowls (like O, D, P) read as near-circular. Proportions are slightly condensed in places with a tight internal rhythm, while forms like W and M remain wide and weighty, reinforcing an overall “chunk” across the set.
Best suited for display use such as headlines, posters, packaging, storefront or event signage, and bold wordmarks where strong presence matters. It can also work for short UI labels or social graphics when a friendly, high-impact look is desired, but the dense counters and heavy weight may feel too forceful for extended text.
The tone is warm and informal, with a buoyant, cartoon-adjacent friendliness. Its exaggerated weight and rounded construction give it a confident, upbeat voice that feels suited to fun, casual messaging rather than sober or technical settings.
The design appears intended to deliver maximum visual impact with a soft, approachable character. By combining very heavy strokes with rounded geometry and simplified details, it aims to be immediately readable and memorable in branding and promotional contexts.
Round punctuation and dots (notably the i/j tittles) appear as clear, bold circles, and the numerals are similarly soft and robust with large, simplified shapes. The overall color on the page is very dark and even, creating strong impact and quick recognition in headlines and short phrases.