Sans Normal Lilav 10 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'FF Good Headline' by FontFont, 'Floki' by LetterMaker, 'Performa' by Resistenza, 'Sans Beam' by Stawix, 'MaryTodd' by TipoType, 'Futura TS' by TypeShop Collection, and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, punchy, dynamic, retro, sporty, playful, attention grabbing, space saving, high impact, energetic tone, condensed, slanted, rounded, chunky, bouncy.
A heavy, condensed sans with a consistent forward slant and softly rounded outer curves. Strokes stay broadly uniform, producing solid black shapes with minimal modulation, while terminals are clean and blunt rather than calligraphic. Counters are compact and apertures tend to be tight, giving the face a dense, poster-like color. Overall spacing and widths vary by character but keep a steady rhythm, emphasizing verticality and momentum.
Best suited to short, high-impact text such as headlines, posters, event graphics, and bold branding moments where a compact, energetic voice is helpful. It can work well on packaging or signage when set with generous size and spacing to preserve clarity in the tight counters.
The combination of bold mass, tight proportions, and a persistent slant creates an energetic, assertive tone with a vintage display flavor. It reads as upbeat and attention-seeking, leaning toward sporty and promotional rather than formal or quiet.
This design appears intended as a condensed, high-ink display sans that maximizes impact in limited horizontal space while adding motion through its slanted stance. The rounded construction keeps the weight approachable, aiming for loud, contemporary readability with a hint of retro enthusiasm.
Uppercase forms feel compact and emphatic, and the numerals carry the same chunky, forward-leaning stance, helping mixed alphanumeric settings stay visually unified. At larger sizes the rounded corners and compressed counters become a defining texture, while at smaller sizes the dense interior spaces may begin to close up.