Sans Normal Likim 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Shelf' by 21Type, 'Kardinal' by Ani Dimitrova, 'Whitney' by Hoefler & Co., 'LFT Iro Sans' by TypeTogether, and 'Werk' by Wilton Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, upbeat, confident, friendly, punchy, impact, momentum, approachability, display emphasis, rounded, bulky, bouncy, soft-cornered, high-impact.
A heavy, slanted sans with rounded geometry and softened terminals that keep the large weight from feeling harsh. Curves are broad and full (notably in C, G, O, and S), while straight strokes stay compact and sturdy, creating a dense, poster-ready color on the page. The italic angle is pronounced, with slightly dynamic widths across forms; counters are moderately open for the weight, and joins favor smooth transitions over sharp corners. Numerals match the letterforms’ mass and curvature, maintaining the same forward-leaning, solid rhythm.
Best suited to display settings where impact and momentum matter: headlines, posters, bold branding, and packaging callouts. It can also work for sports and lifestyle graphics, event promotion, and short UI labels where a friendly but forceful voice is needed.
The overall tone is energetic and extroverted, with a sporty, action-forward feel. Its rounded bulk reads friendly rather than aggressive, but the strong slant and dense strokes still communicate urgency and confidence—well suited to loud, attention-grabbing messaging.
Likely designed to deliver maximum presence with a contemporary, rounded construction—pairing a strong italic stance with soft terminals to balance speed and approachability. The goal appears to be a legible, high-energy display sans that holds up in short phrases and branding marks.
The forward lean and compact spacing tendencies create a strong left-to-right motion, especially in word shapes with repeated verticals (e.g., n/m/u). The lowercase forms keep a simple, single-storey feel where applicable, reinforcing an informal, contemporary voice.