Sans Normal Amdas 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Phrasa' by Arrière-garde, 'BR Nebula' by Brink, 'Grafical' by Halbfett, and 'Clear Sans' by Positype (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, packaging, clean, modern, friendly, neutral, straightforward, clarity, versatility, modernity, simplicity, approachability, geometric, rounded, monoline, open apertures, large counters.
A clean, geometric sans with largely monoline strokes and rounded terminals. Curves are smooth and circular, with generous counters in forms like O, C, and e, and open apertures that keep letters readable. Uppercase shapes feel constructed and stable, while the lowercase is simple and single‑storey in key forms (notably a and g), giving the set an approachable, contemporary rhythm. Numerals follow the same circular logic, with consistent stroke thickness and clear silhouettes.
It performs well for interface text, product labeling, and general-purpose branding where clarity and an unpretentious, modern look are desired. The clean geometry and open forms also suit short headlines and wayfinding-style signage, especially at small to medium sizes.
The overall tone is modern and calm, with a friendly neutrality that avoids overt personality. Its roundness and even color create an approachable, functional feel suited to everyday communication.
The font appears designed to deliver a dependable, contemporary sans voice built on geometric construction and smooth curves, prioritizing clarity and even texture over expressive stroke contrast or calligraphic detail.
The design maintains a steady typographic color with minimal modulation, and many letterforms lean on near-circular bowls and clean joins. Diacritics or extended characters are not shown, but the basic Latin set presented appears visually consistent across caps, lowercase, and figures.