Sans Normal Amray 5 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Gilroy' by Radomir Tinkov, 'Pulp Display' by Spilled Ink, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: branding, ui text, headlines, signage, packaging, modern, clean, confident, friendly, neutral, versatility, clarity, neutrality, modernity, geometric, rounded, high contrast, crisp, compact.
A sturdy sans with a geometric backbone and clean, uniform stroke weight. Curves are smooth and round with large, open counters (notably in C, O, Q, and e), while terminals are decisively straight, giving a crisp, engineered feel. Proportions lean slightly compact in the lowercase, with a clear two-storey a and a single-storey g, and a short, functional t and r that keep word shapes tidy. The numerals are straightforward and highly legible, matching the letterforms with consistent stroke and rounded bowls.
This font performs well where a strong, clear sans is needed—interfaces, product labeling, wayfinding, and marketing headlines. Its open counters and straightforward forms also support short-to-medium text blocks, especially when you want a modern, no-nonsense tone.
The overall tone is contemporary and pragmatic, balancing friendliness from its rounded forms with confidence from its dense color and crisp edges. It reads as neutral and professional rather than expressive, making it feel reliable and up-to-date.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency, with geometric construction and minimal stylistic quirks. It aims to provide a contemporary voice that can carry branding and UI roles without drawing attention away from content.
Spacing appears even and rhythmically consistent in text, producing a solid typographic color suitable for emphasis. Diacritics and punctuation shown (including the i/j dots and apostrophe) follow the same clean, minimal treatment as the core alphabet.