Serif Normal Iddal 7 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, reports, branding, classic, bookish, formal, literary, readability, neutrality, tradition, text setting, editorial voice, bracketed serifs, oldstyle influence, calligraphic, humanist, soft terminals.
This is a conventional serif with bracketed serifs, moderate stroke contrast, and a calm, steady texture. The proportions lean generous, with open counters and a slightly relaxed, book-oriented rhythm rather than tight, high-strung display spacing. Curves are smoothly modeled and the joins feel subtly calligraphic, while verticals remain crisp and upright. Lowercase forms read cleanly with a moderate x-height, rounded bowls, and sturdy stems; capitals are balanced and not overly condensed, supporting comfortable headline and text setting.
It fits well for book typography, editorial layouts, and magazine text where a familiar serif voice and reliable readability are needed. It also works for reports, academic or institutional materials, and brand systems that want a classic, established tone without heavy ornamentation.
The overall tone feels traditional and literary, with a restrained formality suited to long-form reading. Its softened transitions and gently sculpted serifs add warmth, keeping it from feeling clinical, while still maintaining an editorial seriousness.
The likely intention is to provide a dependable, general-purpose text serif with a traditional voice and smooth readability across paragraphs and headings. It aims for timelessness and clarity rather than overt stylization, delivering an even texture and conventional letterforms suited to broad publishing use.
The design shows consistent serif treatment across caps, lowercase, and numerals, with clear figure shapes and steady baseline behavior. The rounded letters (such as o/c/e) stay open and legible, and the larger text sample suggests an even color that holds together well at paragraph sizes.