Sans Normal Arrun 1 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Swiss 721' by Bitstream, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'RF Dewi' by Russian Fonts, and 'Nimbus Sans' by URW Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, posters, tech ui, signage, modern, technical, industrial, edgy, minimal, distinctive geometric, tech styling, display clarity, brand signature, angular cuts, ink-trap notches, geometric, crisp, high-clarity.
A geometric sans with broad proportions and largely monolinear strokes, built from clean circles and straight-sided counters. Many capitals show distinctive triangular cut-ins at joins and terminals (ink-trap–like notches) that introduce sharp inner corners while keeping outer curves smooth. Curved letters such as C, G, O, Q, and S are round and open, while diagonals (A, K, N, V, W, X, Y, Z) are straight and crisp with consistent stroke weight. Lowercase forms are simple and readable with single-storey a and g, round bowls, and compact apertures; numerals are similarly geometric, with a notably clean, circular 0 and straightforward, sans-style 1–9.
This font suits brand marks and headlines that want a clean geometric base with a distinctive, technical detail. It can work well for posters, packaging, and signage where the wide proportions and crisp geometry read confidently. In interface or product contexts, it fits dashboards, tech marketing, and labeling when a modern, engineered tone is desired.
The overall tone reads contemporary and engineered: clean, rational shapes accented by small, sharp cut-ins that add a subtle aggressive or high-tech edge. It feels purposeful and utilitarian rather than friendly, lending a slightly industrial, sci‑fi flavor without becoming overtly decorative.
The design appears intended to modernize a geometric sans through systematic cut-in details at joins and terminals, improving character while maintaining a clear, circular construction. The goal seems to be a functional, contemporary workhorse with enough signature styling to stand out in display settings.
The characteristic notches appear most prominently in several uppercase letters and selected figures, creating a recognizable texture in headlines. Spacing and rhythm appear even in the sample text, and the wide set gives words a stable, planted stance at larger sizes.