Sans Normal Moluh 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Code Next' and 'Muller' by Fontfabric, 'Pepi/Rudi' by Suitcase Type Foundry, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logotypes, playful, chunky, retro, friendly, punchy, display impact, brand personality, retro charm, friendly emphasis, rounded, soft corners, compact counters, sturdy, geometric.
A heavy, rounded sans with broad proportions and compact internal counters. Letterforms are built from simple geometric masses—circles, ovals, and thick strokes—with softened corners and frequent angled cuts that create notches and tapered joins (notably in S, C, G, and several numerals). The rhythm is dense and poster-like, with strong verticals, short terminals, and a generally even, solid color across text. Lowercase forms are simplified and sturdy, with single-storey a and g and minimal stroke modulation throughout.
Best suited to headlines and short, high-impact text where its dense weight and distinctive cut-in details can be appreciated. It works well for branding, packaging, stickers, and promotional graphics that need a friendly but assertive voice, and can also serve as a characterful display face for editorial callouts or social media cards.
The overall tone is bold and approachable, blending a toy-like friendliness with a retro display energy. Its chunky shapes and quirky cut-ins add personality and motion, making it feel informal, fun, and attention-seeking rather than neutral.
The design appears intended as a characterful display sans: maximize visual impact through broad, rounded geometry while adding identity via consistent angled cut-ins and tight counters. The simplified lowercase and sturdy construction suggest a focus on legibility at large sizes and strong brand presence.
Several glyphs use deliberate diagonal slicing and inset joins that read as a signature motif, giving curved letters extra bite without introducing true contrast. Numerals follow the same geometric logic, with round bowls and occasional angled incisions that keep them lively at large sizes.