Sans Normal Labaj 17 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Oktah' and 'Oktah Neue' by Groteskly Yours, 'Facundo' by Latinotype, 'Santral' by Taner Ardali, and 'Gravita' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, sports graphics, packaging, energetic, confident, sporty, modern, punchy, attention, emphasis, momentum, clarity, impact, sheared terminals, rounded bowls, crisp joins, compact fit, geometric curves.
The design is a heavy, slanted sans with rounded bowls and smoothly curved joints paired with crisp, angled terminals. Curves feel geometric and full, while diagonals and sheared cuts add snap and motion; counters are generally open enough to keep words readable at display sizes. Overall spacing is even and sturdy, with a consistent rhythm that favors impact and clarity over refinement.
Well suited for branding accents, headlines, posters, and promotional graphics where a strong, italic voice is needed. It also works for sports and event identities, product packaging, and social media visuals that benefit from compact, energetic typography. For longer reading, it is best used sparingly as an emphasis style rather than as continuous body text.
This typeface projects a confident, energetic tone with a forward-moving, contemporary feel. Its slanted stance and compact, punchy shapes give it a sporty, promotional voice that reads as direct and assertive rather than delicate or formal.
The letterforms appear designed to deliver high-impact emphasis with a sense of speed and forward lean. The combination of round construction and sharp, slanted cuts suggests an intention to stay friendly and contemporary while still feeling forceful and headline-ready.
Uppercase forms are broad and stable with prominent circular shapes (notably in O and Q), while lowercase maintains simple, rounded construction with single-storey forms visible in letters like a and g. Numerals match the same slanted, sturdy tone, with a clean, geometric feel and strong silhouette contrast between straight strokes and curved bowls.