Sans Contrasted Puro 1 is a very bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, branding, packaging, poster, vintage, authoritative, dramatic, industrial, impact, display texture, signage voice, vintage feel, brand punch, stencil-like, wedge cuts, incised, blocky, compact.
A heavy, compact display face built from blocky forms with pronounced internal cut-ins that create a stencil-like, incised look. Curves and bowls are carved with sharp wedge openings, producing strong white shapes inside the letters and a rhythmic, segmented texture across words. Stroke joins are crisp and geometric, with squared terminals dominating and only minimal rounding where needed for bowls. Overall proportions feel tight and sturdy, with counters often narrowed by the internal notches, giving the design a dense, punchy color on the page.
Best suited to large sizes where the carved interior shapes can be clearly seen, such as headlines, posters, signage, and bold branding applications. It can also work for short blocks of display copy or packaging labels where a strong, textured typographic voice is desirable.
The tone is bold and declarative, with a vintage-industrial flavor created by the carved negative spaces. It reads as dramatic and assertive, evoking signage, print-era display typography, and headline treatments that prioritize impact over subtlety.
The design appears intended to deliver maximum visual impact through dense letterforms and consistent wedge cut-ins that add character without relying on ornament. Its construction suggests a display focus, aiming for a bold, industrial-vintage presence that remains structurally simple and repeatable across the alphabet and numerals.
The distinctive internal cutouts are consistent across both uppercase and lowercase, creating a strong pattern in running text and making repeated verticals (like in m, n, w) feel segmented. Numerals share the same carved construction, keeping the set visually unified for headline and label use.