Serif Contrasted Upri 5 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, fashion, branding, packaging, luxury, editorial, dramatic, refined, editorial display, luxury branding, modern classicism, hairline, crisp, vertical stress, sharp serifs, high-contrast.
A high-contrast serif with strong vertical emphasis and razor-thin hairlines paired with substantial main stems. Serifs are sharp and clean, with minimal bracketing and a distinctly modern, Didone-like construction. Curves are taut and polished, with narrow joins and delicate terminals that create a bright, sparkling texture at display sizes. Proportions feel slightly condensed in places, and the rhythm is formal and disciplined, with clear differentiation between thick and thin strokes throughout letters and numerals.
Best suited to display typography such as magazine headlines, mastheads, fashion and beauty branding, luxury packaging, and high-end campaign graphics. It can work for short pull quotes or subheads when ample size and spacing preserve the fine hairlines.
The overall tone is elegant and luxurious, projecting a fashion-forward, editorial sensibility. Its dramatic contrast and refined detailing read as premium and ceremonial rather than casual, with a cool, poised confidence.
The design appears intended to deliver a contemporary high-fashion serif look: maximal contrast, clean geometry, and a polished editorial presence optimized for attention-grabbing display use.
At larger sizes the hairlines look crisp and sophisticated, while in denser settings the thin strokes can visually recede, increasing the sense of sparkle but reducing robustness. Numerals follow the same contrast logic, mixing bold verticals with very light curves and angled hairline details for a stylized, display-oriented feel.