Slab Contrasted Ihvo 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, logos, signage, western, playful, vintage, punchy, folksy, display impact, vintage nod, approachability, woodtype feel, brand character, bracketed, bulky, soft corners, wedge terminals, lively rhythm.
A heavy, poster-oriented slab serif with chunky, bracketed serifs and subtly flared, wedge-like terminals. Strokes show noticeable but not extreme modulation, with rounded joins and softened corners that keep the mass from feeling rigid. The letterforms are broad and stable, with ample counters and a slightly bouncy rhythm created by uneven internal curves and varied serif shapes. Numerals follow the same stout, sculpted construction, maintaining strong color and presence across the set.
Best suited to headlines, posters, and short blocks of prominent text where its strong slabs and lively modulation can be appreciated. It can also work well for branding, labels, and signage that want a vintage or western-leaning presence with a friendly, approachable edge.
The overall tone feels exuberant and old-timey, mixing a frontier/woodtype flavor with a friendly, slightly mischievous energy. Its bold silhouettes and animated details read as confident and attention-grabbing rather than formal or restrained.
The design appears intended to evoke bold 19th–early 20th century display printing, translating woodtype-like weight and slab serif authority into a cohesive, contemporary font. Its softened forms and rhythmic irregularities suggest a deliberate aim for character and charm over strict neutrality.
Spacing appears generous in display settings, helping the dense strokes stay legible. The face favors rounded, carved-in shapes over sharp, mechanical geometry, giving lines of text a textured, hand-tooled impression even while remaining upright and structured.