Slab Contrasted Ugru 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Malaga' by Emigre, 'FF Kievit Slab' by FontFont, 'Raleigh Serial' by SoftMaker, 'Modum' by The Northern Block, and 'Pressroom' by Three Islands Press (names referenced only for comparison).
Keywords: posters, headlines, logos, packaging, signage, vintage, western, playful, punchy, friendly, display impact, retro flavor, brand character, poster utility, approachability, bracketed, soft serifs, rounded joins, bulbous, bouncy.
A heavy, display-oriented slab serif with bracketed, blocky serifs and softly rounded corners throughout. Strokes are robust with noticeable but not delicate contrast, producing strong dark shapes and a cushioned feel in curves and joins. Counters are relatively open for the weight, and terminals tend to finish in blunt, squared-off forms, giving the letters a sturdy, poster-like presence. The lowercase includes single-storey forms (notably a and g), reinforcing an informal, approachable rhythm.
This face performs best in headlines, posters, signage, and branding where a bold, characterful slab serif can do the heavy lifting. It also suits packaging and labels that want a retro or handcrafted vibe, and logo wordmarks that benefit from sturdy shapes and distinctive serifs.
The overall tone feels nostalgic and charismatic—part old-timey poster, part saloon sign—while the rounded shaping keeps it warm rather than severe. Its boldness and soft slab serifs project confidence and friendliness, with a slightly theatrical, attention-grabbing flavor.
The design appears intended as a high-impact display slab serif that channels vintage print traditions while staying approachable through rounded detailing and simplified, bold forms. It prioritizes recognizability and personality at larger sizes, emphasizing confident silhouettes and a lively typographic color.
In text settings, the dense weight and pronounced serifs create a strong horizontal banding effect and a distinctive texture, making it best suited to short runs rather than extended reading. Numerals are similarly stout and compact-looking, matching the headline emphasis of the letters.