Sans Normal Mobof 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' and 'Dexa Round' by Artegra and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, playful, punchy, friendly, retro, cartoonish, high impact, friendly display, retro feel, playful tone, rounded, soft corners, blocky, heavy, bouncy rhythm.
A heavy, rounded sans with chunky strokes, softened corners, and broad, compact counters. The letterforms favor simple, geometric construction—circular bowls and sturdy verticals—paired with slightly irregular, lively shaping that keeps the texture from feeling rigid. Curves dominate, terminals are generally blunt, and the overall silhouette reads as solid and dense, with short apertures and a strong, poster-like color on the page.
Best suited to headlines and short statements where maximum impact is needed—posters, packaging, brand marks, and promotional graphics. It also works well for playful editorial callouts and children’s or entertainment-oriented design where a friendly, bold voice is desirable.
The tone is upbeat and approachable, with a slightly goofy, retro display energy. Its chunky forms feel confident and attention-grabbing rather than formal, suggesting humor and warmth while maintaining clear, high-impact silhouettes.
The design appears intended to deliver a high-impact, approachable display sans: thick, rounded forms that read quickly, look friendly, and create a strong graphic presence in large sizes. It prioritizes bold personality and simple, durable shapes for attention-focused typography.
Uppercase forms are sturdy and headline-driven, while the lowercase keeps the same weight and roundness for a cohesive, friendly voice in text lines. Numerals match the same stout geometry and feel built to hold their shape at large sizes, emphasizing impact over delicacy.