Sans Normal Seriv 7 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: ui labels, branding, packaging, posters, editorial, friendly, approachable, casual, clean, playful, approachability, clarity, modernity, versatility, rounded, monoline, soft terminals, open counters, humanist.
This sans serif features monoline strokes with smoothly rounded terminals and gently tapered joins. Letterforms lean on simple geometric construction—circular bowls and open apertures—while retaining a humanist looseness in the curves and diagonals. Proportions are compact and slightly condensed, with a steady rhythm and clear separation between stems and bowls. The lowercase is straightforward and readable, with single-storey forms and soft, continuous curves; numerals follow the same rounded, even-stroke logic for a cohesive texture in text.
It works well for user interfaces, product branding, packaging, and display text where a friendly, modern impression is desired. In short-to-medium passages, it keeps an even texture and remains legible, making it suitable for editorial callouts, headings, and captions.
The overall tone is friendly and informal, with a soft, welcoming voice that avoids sharp angles and hard corners. Its rounded finish gives it a contemporary, everyday feel suited to approachable messaging rather than strict corporate formality.
The design appears intended to provide a clean, modern sans with softened geometry for comfortable reading and an approachable personality. It balances geometric simplicity with humanist warmth to stay versatile across digital and print contexts.
Uppercase forms stay simple and uncluttered, and the family of rounded endings is consistently applied across letters and digits, helping maintain a smooth color in paragraphs. The shapes prioritize clarity over stylized quirks, making the design feel calm and easygoing.