Sans Normal Puloz 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Oktah', 'Oktah Neue', and 'Oktah Round' by Groteskly Yours; 'Gilroy' by Radomir Tinkov; and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, stickers, friendly, playful, bold, soft, retro, approachability, high impact, playful display, brand friendliness, rounded, chunky, bubbly, compact, closed apertures.
A heavy, rounded sans with broad strokes and generously curved corners throughout. The shapes are compact and slightly condensed in feel, with tight counters and mostly closed apertures that create a dense, punchy texture in text. Curves are built from smooth circular/elliptical forms, while terminals tend to be blunt and softly squared rather than sharp. Overall spacing appears sturdy and even, producing a solid rhythm that holds together well at larger sizes.
Best suited for attention-grabbing display work such as headlines, posters, packaging, and bold brand marks where a friendly, rounded presence is desired. It can also work for short UI labels or calls-to-action when set large enough to keep counters from feeling clogged.
The tone is cheerful and approachable, with a toy-like softness that reads as informal and inviting. Its chunky silhouettes and rounded geometry give it a retro display flavor, emphasizing warmth over precision or austerity.
The design appears intended to deliver maximum impact with a soft, approachable character—combining dense stroke weight, rounded construction, and compact counters to create a bold, playful display voice.
In the sample text, the strong color and compact interiors make word shapes highly distinctive, though the tight counters and closed apertures suggest it will feel more comfortable in headlines than in long small-size passages. Numerals follow the same rounded, weighty construction, supporting a consistent voice across mixed text and numbers.