Serif Flared Moho 7 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Retro Voice' by BlessedPrint and 'Candide Condensed' by Hoftype (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, branding, authoritative, classic, dramatic, formal, authority, heritage, impact, bracketed, sculpted, crisp, calligraphic, compact.
A heavy, high-contrast serif with sculpted, flaring stroke endings and strongly bracketed serifs. Vertical stems are robust and dark, while bowls and joins show noticeable modulation that creates crisp internal counters. The capitals feel compact and weighty with confident proportions, and the lowercase pairs a moderate x-height with prominent ascenders/descenders and rounded terminals. Overall rhythm is dense and steady, with a distinctly carved look in curves and a traditional, text-forward structure.
Well-suited to headlines, magazine and newspaper-style editorial design, and book-cover typography where a strong serif presence is desired. It can also serve branding and packaging that aims for heritage, seriousness, or institutional credibility, especially at medium-to-large sizes.
The font conveys an authoritative, editorial tone—confident and traditional, with a hint of theatrical drama from its deep contrast and flared finishing. It feels formal and established, suitable for designs that need gravitas and a classic voice.
The design appears intended to deliver a classic serif voice with extra visual authority, using pronounced contrast and flared, bracketed finishing to create a sculpted, print-like texture. It prioritizes impact and presence while retaining familiar, readable letterforms.
Numerals and capitals read strongly at display sizes, with the contrast and tight apertures producing a bold color on the page. In longer text, the weight and sharp modulation create an assertive texture that favors headlines and short passages over delicate settings.