Sans Normal Buluf 7 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Cumhuriyet' and 'Ninova' by Fontuma (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, presentations, modern, neutral, clean, approachable, functional, versatility, clarity, neutrality, contemporary look, readability, geometric, open counters, rounded terminals, even rhythm, high legibility.
This is a clean, geometric sans with smooth curves, straight-sided stems, and largely uniform stroke modulation. Round letters (O, C, G) are built from near-circular forms with open apertures, while diagonals (V, W, Y) are crisp and balanced. Terminals read as softly rounded rather than sharply cut, and the spacing feels even, giving text a steady, uncluttered rhythm. Numerals are simple and straightforward with clear differentiation and consistent alignment.
It works well for general-purpose typography where clarity and a consistent texture are important, including UI labels, dashboards, and product copy. The even rhythm and open forms also suit longer passages in editorial layouts, while the clean geometry makes it reliable for wayfinding, captions, and presentation graphics.
The overall tone is modern and matter-of-fact, with a calm, unobtrusive voice that stays out of the way of content. Its geometry and tidy proportions feel contemporary and dependable, suited to interfaces and everyday communication rather than expressive display.
The design appears intended as a versatile, contemporary sans optimized for clear reading and predictable spacing across a range of sizes. Its restrained geometry and consistent construction suggest a focus on neutrality and broad usability rather than stylistic flair.
Uppercase forms are compact and well-proportioned, and the lowercase maintains clarity through open bowls and counters. Punctuation and basic text setting in the sample appear well-behaved, with a consistent color and no abrupt eccentricities in shape.