Sans Normal Bilas 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Zwo' by FontFont, 'Belle Sans' by Park Street Studio, 'PTL Maurea' by Primetype, 'Plantago' by Schriftlabor, 'Raldo RE' by URW Type Foundry, and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: ui text, body copy, wayfinding, forms, presentations, neutral, modern, clean, utilitarian, friendly, versatility, readability, clarity, neutral tone, modern utility, geometric, rounded, open apertures, even rhythm, sturdy.
A clean, geometric sans with sturdy, even strokes and smoothly rounded curves. The letterforms show a balanced, modern construction with open counters and generous apertures that keep shapes clear in text. Terminals are mostly straight and crisp, while rounded letters (C, G, O, Q) keep a consistent circular/elliptical logic. Proportions feel practical and stable, with simple numerals and unembellished punctuation in the sample setting.
Works well for interface typography, documentation, and general-purpose branding where a clean, modern sans is needed. Its open shapes and steady rhythm also suit wayfinding and informational layouts, and it holds up in larger display sizes for headlines and callouts.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its geometry and restrained detailing give it a professional, matter-of-fact voice, while the rounded forms keep it approachable rather than stark.
The design appears intended as a versatile, everyday sans: geometric in construction, restrained in detailing, and tuned for dependable readability across common editorial and digital contexts.
In the sample text, spacing and rhythm read evenly, and the larger sizes show smooth curves with minimal stylistic quirks. Uppercase forms are straightforward and signage-like, and lowercase shapes remain highly legible due to open interiors and clear joins.