Sans Normal Osloh 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold; 'Chubbét' by Emboss; 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; 'Helvetica Now' by Monotype; and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, confident, friendly, modern, punchy, straightforward, impact, clarity, approachability, modernity, emphasis, blocky, rounded, compact, solid, clear.
A heavy, compact sans with broad, rounded curves and firm verticals. Strokes are consistently thick with minimal contrast, producing dense counters and strong silhouettes. Terminals are mostly blunt with occasional soft rounding, and curves (C, G, O, S) read as smooth, slightly squarish bowls rather than delicate circles. The lowercase shows sturdy, simple constructions (single-storey a and g) and short, robust extenders; numerals are wide and weighty with a clean, geometric feel.
Well suited to headlines, titles, and display typography where strong presence and quick recognition are needed. It works effectively for branding and packaging that want an assertive, contemporary voice, and for promotional or sports-oriented graphics where bold shapes and compact spacing help text hold its ground.
The overall tone is bold and no-nonsense, with a friendly, approachable warmth coming from the rounded shaping. It feels contemporary and energetic, built to project confidence and immediacy rather than refinement or subtlety.
The design appears intended as a high-impact display sans: a simplified, sturdy construction with rounded geometry that keeps the tone approachable while maximizing visual weight and clarity in large-scale use.
At larger sizes the tight internal spaces and strong ink coverage create an emphatic, poster-like color. The design reads cleanly in short bursts, with letterforms that prioritize impact and uniform rhythm over delicate detail.