Sans Normal Abgen 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Poynter Gothic' by Font Bureau, 'Klainy' by Identity Letters, and 'Macklin Variable' by Monotype (names referenced only for comparison).
Keywords: ui labels, branding, headlines, posters, captions, modern, clean, friendly, dynamic, efficient, emphasis, versatility, clarity, contemporary tone, oblique, humanist, open apertures, rounded terminals, soft curves.
This is an oblique sans with gently rounded curves, smooth joins, and largely uniform stroke thickness. Letterforms lean consistently to the right, with open counters and clear apertures that keep shapes from feeling cramped. Curved characters like C, O, and S are generously rounded, while diagonals (V, W, X, Y) are straight and crisp, creating a steady rhythm between curves and angles. Spacing appears even, and the overall drawing favors clarity over stylized detail.
It works well for interface text, labels, and short-to-medium passages where an italicized emphasis is needed without sacrificing readability. The clean shapes and consistent rhythm also suit contemporary branding, packaging, and editorial subheads, and it can serve effectively in posters and display settings where a forward-leaning tone is desirable.
The font reads as modern and approachable, with a calm, straightforward tone. Its slant adds motion and emphasis without becoming expressive or calligraphic, giving it a purposeful, contemporary feel suitable for informational and brand-forward settings.
The design intent appears to be a versatile oblique companion for a neutral sans system: legible, contemporary, and restrained, with a consistent slant and open forms that maintain clarity across sizes.
The numerals share the same oblique stance and simple construction, with a clear, legible 0 and straightforward forms for 1–9. Overall proportions feel balanced and familiar, making the face easy to scan in mixed-case text while retaining a slightly dynamic headline presence.