Sans Other Budah 4 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, children’s, branding, playful, quirky, friendly, handmade, bubbly, handmade feel, friendly display, playful tone, informal branding, rounded, irregular, chunky, soft, wonky.
A chunky, rounded sans with an intentionally irregular, hand-cut feel. Strokes are thick and largely monolinear, but contours wobble slightly and terminals often end in soft wedges or subtly flared cuts, creating a lively, uneven rhythm. Counters are generous and mostly circular/oval, while joins and curves show small asymmetries that keep the texture informal. Proportions vary from glyph to glyph, with mildly inconsistent widths and stance that add to the drawn, characterful look.
Best suited to short, attention-grabbing text such as posters, packaging, cover art, and brand marks that benefit from a playful, handmade personality. It can work for children’s or informal editorial headlines where warmth and character are priorities over strict typographic regularity.
The overall tone is upbeat and approachable, with a mischievous, cartoon-like energy. Its wavy silhouettes and bouncy spacing read as casual and human rather than technical or corporate, giving text a friendly voice that feels crafted and spontaneous.
The design appears intended to capture a bold, friendly display voice with the charm of hand-shaped lettering. Its controlled irregularities and rounded forms suggest a goal of adding personality and approachability while keeping letterforms simple and broadly legible.
In display settings the irregularity becomes a defining texture, while in longer passages it can feel busy because the baseline, sidebearings, and internal shapes are deliberately uneven. Numerals and capitals carry the same rounded, cut-paper geometry, keeping headings cohesive and punchy.