Sans Normal Nomor 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Loew' and 'Loew Next' by The Northern Block and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, friendly, modern, punchy, sporty, display impact, brand clarity, friendly boldness, geometric simplicity, rounded, blocky, compact, solid, geometric.
A heavy, rounded sans with broad proportions, large counters, and a compact rhythm. Curves are smooth and circular (notably in O/C/G and the lowercase bowls), while joins and terminals tend toward blunt, squared-off finishes that keep the silhouette sturdy. The uppercase set reads tall and stable with simple, geometric construction; the lowercase shows single-storey forms (a, g) and short ascenders/descenders that keep text color dense and even. Numerals are robust and highly legible, with open shapes and straightforward geometry.
Best suited for display typography where a strong, readable presence is needed—headlines, logos, product packaging, posters, and wayfinding or signage. It can also work for short UI labels or callouts when a friendly but emphatic voice is desired, though its dense weight will dominate in longer passages.
The overall tone is bold and approachable: energetic without feeling aggressive. Its rounded geometry and solid shapes give it a friendly, contemporary voice that still projects confidence and impact, making it feel at home in modern branding and headline-driven layouts.
The design appears intended to deliver maximum impact with a clean, geometric simplicity, balancing circular, friendly bowls with firm terminals for a stable, contemporary feel. It prioritizes bold legibility and a consistent, brand-ready texture in large sizes.
Spacing appears generous enough to prevent dark clumping at display sizes, while the consistent stroke mass produces a strong, uniform texture across lines of text. Distinctive details like the angular joins in K and the straightforward, open G help maintain clarity in large, heavy settings.