Sans Normal Lumad 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Fusion Collection' by Blaze Type, 'Newhouse DT' by DTP Types, and 'Pragmatica' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, assertive, modern, friendly, impact, emphasis, motion, attention, slanted, heavy, rounded, compact, punchy.
A heavy, right-slanted sans with broad proportions and rounded, engineered curves. Strokes stay largely monolinear, with smooth joins and soft terminals that keep the forms sturdy rather than sharp. Counters are relatively tight in several letters, and the overall rhythm reads compact and solid, giving the face a strong, blocky presence even in the italic stance. Numerals match the same weight and curvature, maintaining a consistent, muscular texture across lines.
Best suited for large-format display such as headlines, posters, and campaign graphics where bold, slanted emphasis is desired. It also fits branding and packaging that benefits from a strong, sporty voice, and works well for punchy labels, price callouts, and short statements.
The font projects speed and confidence, combining athletic forward motion with a friendly, rounded solidity. Its tone feels contemporary and promotional—built to grab attention quickly while staying approachable rather than aggressive.
The design appears intended as an impact-focused italic display sans that communicates momentum and strength while keeping forms rounded and legible. It prioritizes visual density, clear silhouettes, and a consistent, heavy texture for attention-driven typography.
The slant is pronounced enough to signal motion, and the wide set amplifies impact in short phrases. The sample text shows dense color and strong word shapes, suggesting it’s most at home where bold emphasis and quick recognition matter more than delicate detail.