Serif Normal Figor 10 is a bold, wide, high contrast, italic, normal x-height font visually similar to 'Frasa' by Tokotype (names referenced only for comparison).
Keywords: headlines, editorial, magazines, posters, packaging, confident, classic, lively, dramatic, emphasis, prestige, readability, drama, classic tone, bracketed, calligraphic, swashy, angled, crisp.
This typeface is a slanted serif with pronounced thick–thin modulation and crisp, bracketed serifs. Strokes show a strong diagonal stress and a calligraphic rhythm, with tapered terminals and occasional swash-like entry/exit strokes, especially in the lowercase. Proportions feel generously set with open counters and a slightly expansive stance, while maintaining clear, conventional letter skeletons suited to continuous reading. Numerals and caps carry the same sharp contrast and angled finishing, giving the overall texture a bold, structured sparkle on the line.
It performs well in magazine and newspaper-style editorial settings, especially for headlines, subheads, and featured quotes where contrast and slant can add emphasis. It can also suit posters and premium packaging where a classic serif voice with extra energy is desired, while remaining legible for shorter passages of text.
The font conveys an assertive, editorial tone—classic and bookish, yet energized by the italic movement and sharp contrast. It feels formal enough for established institutions, but also expressive and attention-getting for headlines and pull quotes.
The design appears intended to provide a traditional serif reading structure with added dynamism through a strong italic slant and calligraphic contrast. Its goal seems to be a versatile, familiar text-serif feel that can scale up to display work with a distinctive, high-impact texture.
The italic angle is consistent across cases, creating strong forward motion, and the contrast produces a distinct page color that becomes particularly prominent at larger sizes. The lowercase shows more gesture than the uppercase, with curved joins and tapered ends that add warmth without becoming script-like.