Slab Square Powu 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'College Game JNL' by Jeff Levine, 'FTY JACKPORT' by The Fontry, and 'Winner' by sportsfonts (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, signage, industrial, western, athletic, authoritative, retro, space-saving impact, rugged branding, vintage display, signage strength, headline emphasis, blocky, condensed, square serif, sturdy, compact.
A heavy, compact slab serif with squared-off terminals and broad, rectangular serifs that read as solid blocks. Strokes stay largely uniform, producing a strong, poster-like texture with minimal modulation. Counters are tight and mostly rectangular, and curves are built with flattened shoulders and squared corners, keeping the overall geometry rigid and mechanical. The lowercase is robust and compact with short ascenders/descenders and sturdy joins, maintaining consistent density across words.
Best suited for short, high-impact text such as posters, headlines, labels, and bold lockups where the compact width is an advantage. It also fits sports and collegiate-style branding, product packaging that needs a rugged voice, and signage that benefits from blocky, high-contrast silhouettes at larger sizes.
The tone is assertive and utilitarian, evoking vintage workwear, varsity signage, and old-style display printing. Its dense rhythm and hard edges feel tough, straightforward, and slightly nostalgic, with a hint of Americana and industrial branding.
The design appears intended to deliver maximum impact in limited horizontal space, using rigid square-serifs and uniform weight to create a confident, durable display texture. Its structured shapes suggest an emphasis on bold legibility and a classic, workmanlike character for branding and titling.
The narrow set and heavy weight create high visual economy—lots of letters fit in a line while still reading loud. The alphabet shows strong consistency in the slab shapes and squared curves, which helps it hold together as a unified display voice in headlines.