Sans Superellipse Usge 1 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'EF Serpentine Serif' by Elsner+Flake, 'Serpentine' and 'Serpentine Sans' by Image Club, and 'Serpentine' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, logos, sports branding, packaging, industrial, sporty, tech, assertive, retro, impact, modernization, ruggedness, clarity, squared, rounded corners, compact apertures, ink-trap like, geometric.
A heavy, squared-yet-rounded sans with superellipse-style bowls and corners. Strokes are consistently thick with crisp terminals, while many joins show small chamfers or notch-like cuts that read as subtle ink-trap behavior. Counters tend to be compact and rectangular (notably in O/0 and D), and diagonals in A, V, W, X, and Y are broad and stable, giving the face a sturdy, engineered feel. The lowercase stays robust and blocky, with simple single-storey forms (a, g) and a short-armed, compact construction in letters like r, s, and t that keeps the texture dense in text.
Best suited to headlines, posters, and branding where high-impact letterforms and a compact, sturdy texture are desired. It also fits packaging and labels that benefit from an industrial or technical voice, and it can work for short UI or wayfinding-style bursts when set with generous spacing.
The overall tone is strong and functional, with a technical, performance-oriented energy. Its squared geometry and tightened apertures evoke industrial labeling and athletic branding, while the rounded corners keep it approachable rather than harsh. The cut-in details add a slightly retro, arcade/scoreboard edge without becoming decorative.
The design appears intended to deliver a bold, modern-industrial presence built from rounded-rectangle geometry, balancing mechanical precision with softened corners. The notch-like join treatments suggest an emphasis on maintaining clarity and character at heavy weights and in large, punchy settings.
Rounded-rectangle forms are especially prominent in O/0, D, and the numerals, producing a consistent superelliptical rhythm. Uppercase shapes feel particularly display-ready, while the lowercase maintains the same blocky logic for cohesive mixed-case setting.