Sans Normal Wagif 1 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: display, branding, packaging, headlines, posters, friendly, retro, soft, approachable, informal, approachability, warmth, distinctiveness, readability, retro flavor, rounded terminals, flared strokes, humanist, lively rhythm, open apertures.
A rounded, humanist sans with gently flared stroke endings and soft, slightly tapered joins that give the outlines a hand-finished feel. Curves are smooth and full, with relatively open counters in letters like C, G, e, and s, while verticals remain steady and upright. The forms show subtle calligraphic modulation rather than rigid geometric construction, creating a lively rhythm across words. Numerals follow the same soft, rounded construction with generous curves and clear interior space.
Best suited for display and short-to-medium text where personality matters: brand marks, packaging, posters, editorial headlines, and pull quotes. It can also work for UI or signage in friendly contexts, especially at larger sizes where the flared terminals and soft modulation remain crisp.
The overall tone feels warm and personable, with a lightly retro, storybook-like friendliness. Its rounded terminals and subtle flare keep it from feeling clinical, projecting an inviting, conversational character suited to casual or expressive settings.
The design appears aimed at combining sans-serif simplicity with a warmer, more human touch through rounded forms and subtle flaring. It prioritizes approachability and distinctiveness over strict neutrality, giving everyday typography a gentle, characterful voice.
Round letters (O, Q) read slightly oval and the stroke endings often resolve into small teardrop-like flares, which becomes especially noticeable in lowercase and in diagonals like v, w, and y. The uppercase maintains clarity and presence without becoming rigid, while the lowercase carries most of the personality through softer curves and more animated terminals.