Print Utnaw 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book covers, headlines, packaging, posters, invitations, whimsical, storybook, friendly, rustic, playful, handmade warmth, playful display, storybook tone, casual branding, rounded serifs, soft terminals, calligraphic, lively rhythm, humanist.
A hand-drawn serif with rounded, softened terminals and gently flared strokes that mimic a broad-pen or brushy writing tool. Letterforms are slightly irregular in width and curve, with a lively baseline rhythm and modest stroke modulation that stays consistent across the alphabet. The capitals are simple and open, while the lowercase shows more handwritten character, including single-storey forms and looping, tapering joins in letters like w and y. Numerals follow the same informal logic, with rounded bowls and angled strokes that keep the set cohesive in text.
Best suited for display typography where its lively rhythm and handmade serif details can be appreciated—book covers, chapter titles, posters, packaging, café menus, and invitations. It can also work for short pull quotes or branding taglines where a friendly, crafted voice is desired.
The overall tone feels warm, whimsical, and lightly old-world, like printed lettering for folk tales, crafts, or casual editorial. Its imperfect, drawn texture communicates approachability and charm rather than precision or neutrality.
The font appears designed to translate casual handwritten strokes into a printable, serifed alphabet, balancing legibility with visible human irregularity. Its consistent modulation and rounded terminals suggest an aim for charming, story-forward display type that feels crafted rather than engineered.
The design’s soft wedge-like serifs and curved entry/exit strokes give words a gently animated texture, with noticeable variation in letter widths that adds personality. Counters remain fairly open for a handwritten serif, helping maintain readability at display sizes while preserving an informal, made-by-hand feel.