Sans Normal Olmab 4 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Corner' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, playful, approachability, high impact, clarity, modern branding, rounded, soft corners, geometric, sturdy, clean.
A heavy, rounded sans with smooth curves and softened joins, giving the letterforms a cushioned, friendly silhouette. Strokes are largely uniform, with broad bowls and open apertures that keep counters clear at display sizes. The uppercase is compact and stable with simple, geometric construction, while the lowercase uses straightforward, single-storey shapes and short, solid terminals that reinforce the overall sturdiness. Numerals are wide and highly legible, matching the same rounded, low-detail construction for consistent texture across mixed text.
Best suited for headlines, branding, and short blocks of copy where a bold, friendly voice is needed. It should work well on posters, packaging, signage, and UI moments like buttons or feature callouts where high contrast against the background and clear letterforms are priorities.
The overall tone is upbeat and approachable, projecting a confident, contemporary friendliness rather than a strict or technical feel. Its rounded geometry and substantial weight lend it a welcoming, slightly playful character that reads as casual and accessible.
The design appears intended to deliver a strong, approachable display voice by combining geometric simplicity with rounded terminals and generous counters. It aims for immediate readability and a contemporary, friendly presence, keeping details minimal to preserve consistency at larger sizes.
In the sample text, the font maintains an even, dark color with strong word shapes, and punctuation (including the ampersand and apostrophe) follows the same simplified, rounded logic. The forms prioritize clarity and impact over fine detail, making the style feel especially suited to larger settings.