Sans Normal Mivu 7 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Muller Next' by Fontfabric, 'PODIUM Sharp' and 'PODIUM Soft' by Machalski, 'Gliker' by Studio Sun, and 'Bagor' by Trustha (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, sports branding, retro, playful, punchy, chunky, sporty, attention grab, retro flavor, friendly impact, brand presence, rounded, soft corners, bulky, blocky, compact counters.
A heavy, rounded sans with chunky, compact letterforms and softly squared curves. Strokes are thick and consistent, with small counters and tight apertures that create dense black shapes, especially in letters like a, e, s, and g. Geometry leans toward squarish rounds rather than perfect circles, and many joins and terminals feel subtly chamfered, giving a sturdy, molded look. The overall set reads with a strong horizontal emphasis and a stable, upright stance, with simplified diagonals in forms like V, W, X, and Y.
This font is well-suited to headlines and short, high-impact statements where dense, chunky shapes are an advantage. It works especially well for logos, packaging, signage, and sports or entertainment branding where a friendly but forceful presence is desired. Use generous tracking and avoid long passages of small text to preserve clarity.
The tone is bold and approachable, with a distinctly retro display feel. Its softened corners and inflated proportions suggest fun, friendliness, and mass-market energy—more arcade and packaging than editorial refinement. The rhythm is loud and confident, designed to grab attention quickly.
The design appears intended as a display sans that prioritizes visual impact over fine detail, using compact counters and rounded block forms to create a strong silhouette. It aims to deliver a nostalgic, energetic voice while maintaining a clean, modern sans structure.
At smaller sizes the tight counters and narrow openings can begin to fill in, so it performs best when given room and size. Numerals are equally weighty and rounded, matching the letterforms for cohesive, poster-like settings.