Sans Normal Adbod 3 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: branding, headlines, ui, advertising, packaging, modern, friendly, sporty, clean, approachable, clarity, energy, approachability, versatility, rounded, humanist, oblique, open apertures, soft terminals.
This typeface is an oblique sans with rounded, softly modulated geometry and open, readable counters. Strokes stay largely uniform, with gentle curve-to-stem transitions and softened terminals that keep forms from feeling rigid. Proportions skew broad, and the overall rhythm is smooth and slightly springy, with round letters (o, e, c) reading airy and the diagonals (v, w, x, y) feeling brisk. Numerals are clear and contemporary, with simple, sturdy shapes and consistent stroke behavior across the set.
It suits contemporary branding and identity work where a warm but efficient sans is needed, and it performs well for headlines, subheads, and short blocks of copy that benefit from its forward motion. The broad shapes and open counters also make it a good candidate for UI labels, product packaging, and promotional graphics.
The overall tone is modern and upbeat, balancing a clean, functional voice with a friendly warmth from the rounded construction. The oblique slant adds motion and energy, giving it a sporty, forward-leaning character without becoming aggressive.
The design appears intended to deliver a versatile, contemporary sans with an energetic oblique stance, prioritizing clarity and friendliness through rounded forms and open apertures. It aims to feel active and modern while remaining easy to read across display and general-purpose settings.
Capitals are straightforward and legible with simplified joins and minimal fuss, while lowercase forms maintain generous openings that help at smaller sizes. The italic angle is consistent across letters and figures, creating cohesive flow in text and a dynamic silhouette in headlines.