Sans Normal Amget 7 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: branding, ui design, headlines, posters, packaging, friendly, modern, casual, approachable, clean, approachability, modern clarity, geometric simplicity, clean readability, rounded, geometric, soft corners, open apertures, smooth curves.
A rounded, geometric sans with smooth, circular bowls and gently softened joins that keep the texture even and calm. Strokes are monolinear with clean terminals, producing a crisp silhouette without sharp aggression. Counters are generally open and generous, and the lowercase shows a single-storey construction where expected, reinforcing a simple, contemporary feel. The overall spacing and rhythm read as steady and legible, with a slightly expansive, airy footprint across words.
Well-suited to brand identities that want a modern, approachable voice, as well as UI/UX and product surfaces where a soft geometric sans feels welcoming. It also works effectively for short headlines, posters, and packaging where rounded forms and even texture help maintain clarity at larger sizes.
The tone is friendly and contemporary, with a soft, inclusive personality that stays neutral rather than loud. Its rounded construction gives it an approachable, slightly playful warmth while remaining clean enough for everyday communication and branding.
The design appears intended to deliver a clean geometric sans with softened edges—balancing modern clarity with a friendly, human feel. It prioritizes smooth curves, open shapes, and consistent stroke behavior to stay readable while projecting an approachable character.
Round characters (like O/o and other bowls) appear very circular, and the design relies on consistent curve geometry for cohesion. The punctuation and numerals share the same smooth, no-nonsense construction, keeping mixed-case and alphanumeric settings visually unified.