Sans Other Asmir 12 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, children’s, branding, playful, casual, friendly, quirky, bouncy, handmade feel, display impact, approachability, whimsy, rounded, chunky, wobbly, soft, informal.
A heavy, rounded sans with soft corners and noticeably irregular geometry. Strokes stay broadly monolinear, but letterforms show a hand-cut, slightly wobbled outline and subtly uneven widths that create a lively rhythm. Counters are generous and open, terminals are blunt, and many curves feel gently pinched or tilted, giving the set a deliberately imperfect, cutout-like silhouette.
Best suited to display contexts where personality is the priority—headlines, posters, playful branding, packaging, and short bursts of copy. It can also work for children’s materials or event graphics, especially when set with ample spacing to let the irregular shapes breathe.
The overall tone is upbeat and approachable, with a comic, hand-made energy. Its uneven stance and buoyant shapes read as informal and expressive rather than strict or technical, lending a whimsical, kid-friendly character.
Likely designed to mimic a hand-cut or hand-drawn bold sans, prioritizing charm and spontaneity over strict typographic regularity. The intent appears to be creating an approachable, high-impact display face that feels human and slightly mischievous.
The font’s personality comes from controlled inconsistency: mild tilt and varying internal shapes across similar forms, plus a springy baseline feel in text. Numerals follow the same chunky, rounded construction and remain highly attention-grabbing at display sizes.