Sans Other Asmib 9 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, children’s media, branding, playful, friendly, quirky, casual, retro, approachability, handmade feel, display impact, humor, rounded, chunky, soft corners, bouncy baseline, cartoony.
A chunky sans with heavy, even stroke weight and softened corners throughout. The letterforms show a subtly irregular, hand-cut feel: verticals and horizontals aren’t perfectly rigid, curves are slightly lopsided, and spacing varies enough to create a lively rhythm. Counters are generally open and round, with compact joins and sturdy terminals that keep the shapes readable at display sizes. Overall proportions lean broad and stable, while the slightly wavy alignment adds motion across words and lines.
Best suited for display typography such as posters, packaging fronts, brand marks, and attention-grabbing headings where its bold texture and playful movement can be appreciated. It also fits children’s products, casual food and beverage branding, and event graphics. For longer reading, it will generally work better in short statements rather than dense paragraphs due to its strong visual flavor.
The font reads as upbeat and approachable, with a humorous, kid-friendly tone. Its gentle irregularities suggest handmade signage or cut-paper lettering, giving it an informal personality that feels warm rather than strict or technical.
The design appears intended to deliver a friendly, handmade-styled sans that feels energetic and approachable while remaining solid and legible. Its controlled irregularity adds character without turning into a script or novelty face, aiming for expressive display impact with simple, sturdy forms.
In the sample text, the bouncing rhythm is especially noticeable in mixed-case settings, where rounded bowls and simplified structures create a strong, graphic texture. The numerals match the same stout, softened construction, keeping the overall voice consistent in headlines and short bursts of copy.