Sans Normal Asmud 11 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'BR Cobane', 'BR Hendrix', and 'BR Omega' by Brink and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: ui text, body text, branding, signage, presentations, modern, clean, neutral, friendly, pragmatic, versatility, legibility, clarity, neutrality, modernity, geometric, rounded, open apertures, even rhythm, clear counters.
A clean sans with largely circular and elliptical construction, smooth curves, and uniform stroke thickness. Proportions are balanced and straightforward, with generous counters and open apertures that keep letters distinct at text sizes. Terminals are mostly flat and unadorned, and the overall rhythm is steady and regular, with tidy joins and consistent spacing across the alphabet and numerals.
It suits interfaces, dashboards, and general-purpose product typography where clarity and consistency matter. The even color and open shapes also make it a solid choice for wayfinding and signage, as well as corporate materials, presentations, and straightforward brand systems that need a neutral, contemporary sans.
The font projects a modern, neutral tone that feels approachable rather than clinical. Its rounded geometry and uncomplicated forms read as friendly and practical, lending a contemporary, everyday voice to both headlines and paragraph text.
The design appears intended as a versatile, no-nonsense sans built around geometric roundness and predictable spacing, prioritizing legibility and an even typographic texture in continuous reading.
Uppercase forms stay simple and geometric, while lowercase shapes maintain clear differentiation and legibility in running text. Numerals are similarly restrained and consistent in color, supporting UI-like clarity and information display.