Sans Normal Orbis 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Akzidenz-Grotesk Next' by Berthold, 'Hanley Pro' by District 62 Studio, 'Aspira' by Durotype, 'Muller' by Fontfabric, 'Whitney' by Hoefler & Co., 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Interval Sans Pro' by Mostardesign (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, playful, confident, impact, legibility, approachability, simplicity, display, rounded, compact, blocky, clean, soft-cornered.
This typeface is a heavy, compact sans with rounded construction and smooth, low-contrast strokes. Terminals tend to be softened rather than sharply cut, and counters are generally generous for the weight, helping forms like C, S, and G stay open. Proportions lean slightly wide and sturdy, with simple geometric shaping in rounds (O/Q) and straightforward, slab-like horizontals in E/F/T. Lowercase shows a single-storey a and g, a broad, bowl-forward b/d/p/q, and a short-armed t, all contributing to an even, dense texture in text.
Best suited for display-driven settings such as headlines, posters, branding marks, packaging, and high-visibility signage where strong presence is needed. It can work for short bursts of text (taglines, UI labels, callouts) when a compact, high-impact voice is desired.
The overall tone is assertive and approachable: big, clear shapes with rounded edges give it a friendly contemporary feel, while the weight and compact rhythm add confidence and impact. It reads as energetic and upbeat rather than formal or delicate.
The design appears intended to deliver maximum visual impact with uncomplicated, rounded letterforms that stay legible and welcoming at large sizes. Its consistent geometry and heavy stroke weight suggest a focus on modern display typography for bold messaging and brand-forward applications.
Spacing and rhythm create a strong, poster-like color in paragraphs, with minimal stroke modulation and consistent curvature. Numerals are similarly bold and simple, with clear silhouettes suited to quick recognition at display sizes.