Sans Normal Lilaz 3 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'FF Eureka Sans' and 'FF Good' by FontFont, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Floki' by LetterMaker, 'Performa' by Resistenza, and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, event promos, punchy, playful, retro, sporty, friendly, high impact, compact display, energetic tone, friendly branding, slanted, compact, rounded, blocky, high-impact.
A heavy, slanted sans with compact proportions and a strong, poster-like silhouette. Strokes are broadly uniform and simplified, with rounded corners and softened joins that keep the dense weight from feeling harsh. Curves are full and smooth, counters are relatively tight, and terminals tend toward blunt, slightly rounded ends. The overall rhythm is lively and slightly irregular in feel, balancing sturdy geometry with a casual, hand-leaning momentum.
Best used for headlines, short statements, and branding where strong contrast against the background is needed. It suits posters, signage, product packaging, and event or sports-related graphics that want a bold, energetic tone. For longer copy, it works more comfortably as a supporting accent (pull quotes, labels, or callouts) rather than continuous reading text.
The font communicates energy and immediacy—bold and upbeat rather than formal. Its rounded, chunky forms and forward slant give it a sporty, retro-leaning character that reads as friendly and attention-seeking. It feels well suited to expressive, crowd-facing messaging where personality matters as much as clarity.
The design appears intended to deliver maximum impact in a compact footprint while staying approachable. By combining heavy, simplified strokes with rounded shaping and a consistent slant, it aims to feel dynamic and friendly—optimized for display typography that must read quickly and project confidence.
The narrow build and heavy weight create strong word shapes and compact line lengths, while the slant adds motion across headlines. Numerals and capitals share the same compact, blocky treatment, maintaining a consistent, high-impact texture in dense settings. In longer passages the darkness can accumulate quickly, so it benefits from generous leading and spacing when used at text sizes.