Sans Normal Likuw 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Kiro' by Dharma Type, 'Uni Neue' by Fontfabric, and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, energetic, sporty, confident, loud, modern, attention grabbing, speed cue, modern branding, display impact, oblique, rounded, punchy, compact, blocky.
A heavy, oblique sans with rounded curves and tightly controlled apertures, combining broad, smooth bowls with firm, flattened terminals. Strokes stay consistently thick with minimal modulation, giving the letterforms a dense, poster-ready color. The italic angle is pronounced and uniform, and the overall rhythm feels compact with sturdy counters and a slightly squarish, engineered geometry in letters like C, G, S, and the numerals.
Best suited to headlines, short statements, and branding where a dense, high-contrast-to-background presence is needed. It works well for sports and action-oriented identities, punchy packaging, event promotions, and large-format signage where the slanted stance adds motion.
The tone is bold and forward-leaning, projecting speed, urgency, and confidence. Its sturdy shapes and strong slant read as sporty and assertive, with a contemporary, high-impact feel suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a dynamic forward slant while keeping forms simple, rounded, and highly consistent. It prioritizes bold visibility and a contemporary, energetic voice over delicate detail.
The figures are robust and legible at display sizes, with rounded silhouettes that keep the weight from feeling overly harsh. The design favors closed, efficient inner spaces and strong diagonals, which enhances punch but can reduce openness in small text.