Sans Normal Asbab 7 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Heavitas Neue' by Graphite, 'Bozon' by ROHH, 'Santral' by Taner Ardali, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, product design, modern, clean, friendly, neutral, functional, versatility, legibility, contemporary tone, system design, geometric, rounded, open apertures, even rhythm, circular bowls.
A clean sans with predominantly geometric construction and smooth, circular curves. Strokes are even and consistent, with round terminals and a steady, low-contrast texture in text. Uppercase forms are wide and open—especially the near-circular C, O, and G—while lowercase combines single-storey a and g with simple, straightforward joins. Counters are generous and apertures stay open, supporting clarity at a range of sizes; numerals follow the same rounded, even-stroke logic for a cohesive set.
Well-suited for interface typography, product and brand systems, and general-purpose editorial use where an even, modern texture is needed. The open counters and rounded geometry also make it a solid choice for wayfinding and short-to-medium text settings, including headlines and supporting copy.
The overall tone is modern and approachable, projecting a calm, neutral voice rather than a stylized or expressive one. Its rounded geometry reads friendly and contemporary, with a practical, unobtrusive presence suited to everyday communication.
This design appears intended as a versatile, general-purpose geometric sans that balances cleanliness with approachability. The consistent stroke behavior and open forms suggest a focus on legibility and a contemporary, system-friendly look.
Proportions feel slightly generous in round letters, giving the face an airy, comfortable rhythm. The lowercase maintains clear differentiation between similar shapes (for example, i/j/l), and the digit set keeps a consistent, simple silhouette without decorative quirks.