Sans Normal Liroh 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Compasse' by Dharma Type, 'Normative Lt' and 'Normative Pro' by Green Type, 'Corelia' by Hurufatfont, 'Neusa Neu' by Inhouse Type, 'Katerina' by NicolassFonts, and 'Samplex' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, sports, branding, advertising, sporty, assertive, modern, energetic, punchy, impact, momentum, emphasis, display, modernity, slanted, rounded, compact, chunky, high-impact.
This typeface is a heavy, right-slanted sans with broad, rounded forms and a compact, muscular build. Strokes are consistently thick with smooth joins and softly squared terminals, creating a solid silhouette and even color. Counters are relatively small and apertures are tightened, which boosts density and impact, while round letters (O, C, G) read as slightly squashed ellipses rather than perfect circles. The lowercase has a sturdy, single-storey feel (notably in a and g), and the figures are bold and blocky with simplified geometry for strong presence.
Best suited to short, high-impact settings such as headlines, poster copy, sports and event graphics, and bold brand statements. It can work for subheads and callouts where a strong, energetic emphasis is needed, especially in layouts that benefit from a dynamic italic rhythm.
The overall tone is fast, confident, and emphatic, with a forward-leaning stance that suggests motion and urgency. Its dense shapes and tight openings convey strength and competitiveness, giving it a contemporary, performance-oriented voice.
The design appears intended to deliver maximum punch and momentum through a heavy weight and pronounced slant, prioritizing immediacy and visual force. Its rounded, simplified construction suggests a focus on contemporary versatility for attention-grabbing display typography.
In running text the bold mass and compressed counters create a strong, continuous texture, making the style feel most at home at larger sizes where its shapes can breathe. The slant is pronounced and consistent, emphasizing speed and direction without relying on decorative flourishes.