Sans Normal Imdat 8 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Soft' by Artegra, 'Mohr Rounded' by Latinotype, and 'Puck' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids brands, logotypes, playful, friendly, bubbly, retro, childlike, approachability, playfulness, display impact, softness, branding, rounded, soft, chunky, puffy, geometric.
A heavy, rounded sans with inflated strokes, smooth terminals, and consistently softened corners throughout. Counters are compact and often circular or oval, giving letters a dense, cushioned color on the page. Curves dominate the construction (notably in C, G, O, S), while straight segments (E, F, L, T) are thickened and end in blunt, rounded caps. The lowercase is simple and single‑storey where applicable (a, g), with a prominent round dot on i/j, and numerals share the same soft, compact, highly rounded structure.
Best suited to short, high-impact settings such as headlines, posters, and playful brand marks where its rounded weight can carry the composition. It also fits packaging, labels, and kid- or entertainment-oriented identity systems that benefit from a soft, friendly tone. For longer copy, it will generally perform better at larger sizes with generous spacing.
The overall tone is warm, approachable, and cartoon-adjacent, leaning toward a buoyant retro display feel. Its exaggerated softness and compact counters create a friendly, low-stakes voice that reads as fun and inviting rather than formal or technical.
The design appears intended to deliver an unmistakably soft, friendly display voice by amplifying round geometry, thick strokes, and compact counters for maximum visual presence. It prioritizes approachable personality and bold silhouette over neutral text readability.
At text sizes the dense interior spaces and thick joins can reduce clarity, especially in letters with small apertures like e and s, and in similar shapes such as O/0 and I/l/1. In larger settings the uniform, pillowy rhythm becomes a strong graphic asset, producing a bold, cohesive silhouette.